Powerful marketing automation
for your WooCommerce store.

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Follow Up Emails

Automatically email customers who buy specific products and ask for a review or suggest other products they might like.

Abandoned Cart

Remind customers who have left items in their shopping bag with automatic emails at set intervals.

Win Back Inactive Customers

Target inactive customers with automated email marketing campaigns. Include special offers and recommendations.

Personalized Coupons

Generate dynamic personalized coupons for your customers that increase purchase rates.

SMS Notifications

Send SMS notifications to customers or admins for any of AutomateWoo’s large range of triggers. Integrates with Twilio.

Subscriptions Automation

Perform actions based on WooCommerce Subscription events such as status changes, failed payments and renewal reminders.

Automatic VIP

Reward your best customers with VIP status based on different spend requirements.

Wishlist on Sale

Automatically email customers when a product in their wishlist is on sale. Integrates with WooThemes Wishlists or YITH Wishlists.

Refer A Friend

Boost your word-of-mouth sales with the AutomateWoo Refer A Friend add-on.

Customer Feedback

Schedule emails to new customers linking them to a feedback form or follow up customers who have cancelled an order.

Review Rewards

Encourage product reviews by offering review rewards and sending order follow up emails.

Product Recommendations

Follow up customer orders with cross-sells based on their purchased products.

Jarrett - wpfixit.com

“Our sales have increased by 34% in just the first few months of use.”

AutomateWoo at a glance

Automate your WooCommerce store from straight from the WordPress admin area. Create unlimited custom workflows combining triggers and actions with powerful logic.

AutomateWoo extends the standard WooCommerce reporting and includes click, open & conversion tracking on emails.

Create HTML emails using the WordPress editor extended by AutomateWoo's dynamic variables system. Emails automatically matches the style of your store's transactional emails.

What customers are saying

We love AutomateWoo! We took just 5 minutes to install and set-up an abandoned cart workflow. With only a single email reminder we recovered nearly 10% of our abandoned carts! We can’t wait to fully exploit all of AutomateWoo’s features!

AutomateWoo continues to improve and expand the features of their plugin which results in an improved eCommerce workflow. Our conversion continues to climb especially due to the superb abandoned cart functionality.

An impressive re-marketing plugin that has helped us win back many customers. AutomateWoo is very easy to set up and completely customizable to your needs. A must have for WooCommerce businesses.

Running an online store means being creative in order to find the marketing edge that will drive sales & success. AutomateWoo is that edge and can really add a massive boost to your sales. Do not hesitate on adding this power house of a marketing system to your online store!

AutomateWoo is by far the best plugin we bought this year. It works flawlessly out of the box and provides features that no other plugin does. It makes our store so much more efficient and powerful. We just can’t live without it! The customer support is outstanding and blazing fast.

We are super happy with AutomateWoo and with the excellent support we have received. Its many flexible triggers, actions and filters, and user friendly interface make it really easy to create any kind of automated campaign to convert and retain customers.


Twilio SMS
Campaign Monitor
Mad Mimi
WooCommerce Subscriptions
YITH Wishlist
WooThemes Wishlist


  • New Order Placed
  • Order Status Changed
  • Order Includes product from a Specific Category
  • Order Includes product from a Specific Tag
  • Order Includes product from a Custom Taxonomy Term
  • Order Includes Specific Product
  • Order Includes Product Variation with Specific Attribute
  • Order Note Added


  • User Has Not Purchased For a Set Period
  • New User Account Created
  • User's Total Spend Reaches
  • User's Order Count Reaches
  • User Leaves a Product Review


  • New Guest Captured
  • Guest Leaves a Product Review


  • Cart Abandoned by User
  • Cart Abandoned by Guest


  • Subscription Status Changed
  • Subscription Payment Complete
  • Subscription Payment Failed
  • Subscription Trial End


  • Product in a Wishlist goes on Sale
  • Wishlist Reminder
  • New Product Added to Wishlist


  • Workflow Times Run Reaches


  • Send Email
  • Add User to Campaign Monitor List
  • Add User to Mad Mimi List


  • Add User to List
  • Remove User From List


  • Add User to List
  • Add Tag To User
  • Remove Tag From User


  • Send SMS - Twilio
  • Send SMS - Plivo (coming soon)


  • Change User Type
  • Add/Update User Meta
  • Add Tags to User
  • Remove Tags From User


  • Add/Update Product Meta


  • Add/Update Order Meta
  • Change Order Status
  • Trigger Order Action
  • Resend Order Email


  • Call Custom Function
  • Add/Update Product Meta
  • Change Post Status


  • order.id
  • order.number
  • order.status
  • order.total
  • order.itemscount
  • order.items
  • order.cross_sells
  • order.related_products
  • order.billing_phone
  • order.meta
  • order.payment_url
  • order.view_url
  • order.tracking_number
  • order.tracking_url
  • order.date_shipped
  • order.shipping_provider

Order Item

  • order_item.attribute


  • cart.link
  • cart.items
  • cart.total


  • user.id
  • user.email
  • user.firstname
  • user.lastname
  • user.username
  • user.meta
  • user.generate_coupon


  • guest.email
  • guest.generate_coupon


  • wishlist.items
  • wishlist.view_link
  • wishlist.itemscount


  • product.id
  • product.title
  • product.current_price
  • product.regular_price
  • product.featured_image
  • product.permalink
  • product.add_to_cart_url
  • product.sku
  • product.short_description
  • product.meta


  • category.id
  • category.title
  • category.permalink


  • subscription.id
  • subscription.status
  • subscription.payment_method
  • subscription.view_order_url
  • subscription.start_date
  • subscription.next_payment_date
  • subscription.trial_end_date
  • subscription.end_date
  • subscription.last_payment_date


  • site.title
  • site.tagline
  • site.url
  • site.admin_email
  • site.current_datetime
  • site.products