Variables Usage Guide

Variables are one of the major tools used when creating workflows with AutomateWoo. They are basically ‘merge tags’ and can be used to insert dynamic content into text fields such as the body or subject of an email. For example:

  • use the {{ user.firstname }} variable to display the user’s name to personalize an email
  • use {{ order.cross_sells }}  to output rich HTML displaying the cross sells available for the order
  • use {{ user.generate_coupon }} to generate a unique discount coupon for a customer
  • use {{ cart.link }} to include a unique cart URL that allows the recipient to restore their cart after receiving an abandoned cart follow up email

Please note that the available variables depends on which trigger is selected for the workflow.