Like most WordPress plugins AutomateWoo can be extended by other developers to add functionality. AutomateWoo triggers are complex by nature and creating custom triggers is considerably more difficult than creating a custom function which can be easily tied to an action.
Below is an example of a custom trigger than can be triggered anywhere in your code by using the familiar WordPress function
do_action(). The function accepts a single user ID which is then caught by the custom trigger which in turn passed the user along to any workflows which are set up to use the custom trigger.