Rules List


Customer Email

  • Targets customer email addresses that start with or contain a specific word.

Customer Country

  • Target customers based on their billing country.

Customer State

  • Target customers based on their billing state.

Customer State – Text Match

  • Similar to the previous rule but is based on text input instead of a select box.

Customer Postcode

  • Target customers based on their billing postcode.

Customer City

  • Target customers based on their billing city.

Customer Company

  • Target customers based on their billing company.

Customer Phone

  • Target customers based on their billing phone.

Customer Is Guest?

  • Target customers based on whether they have created an account or not.

Customer User Role

  • Restricts the workflow to customers with certain user roles. This is useful if your store uses multiple customer tiers such as VIP or Wholesale. You also might just want to test your workflow by restricting it to administrators only.

Customer User Tags

  • Restricts workflow to customers who have certain tags attached to their profile. Please note user tags are not currently support on guest customers.

Customer Total Spent

  • Targets customers who have spent over or under a certain amount in your store.

Customer Order Count

  • Restricts workflow to customer who have placed a certain number of orders.

Customer’s Purchased Products – All Time

  • This rule searches through all the customer’s purchased products for a particular product.

Customer’s Purchased Categories – All Time

  • This rule searches through the customer’s purchased product categories for all their orders.

Customer Has Active Subscription?

  • Pair with “Yes” or “No” to target users with or without at least one active subscription.

Customer’s Order Statuses

  • Restricts workflow to customers that have orders of a certain status e.g. the customer has at least one completed order.

Customer Meta

  • Use this rule to target users based on their customer meta/custom fields.

Customer Review Count

  • Targets customers based on the number of approved reviews they have left on your store.

Customer Is Subscribed To MailChimp List?

  • Restrict workflows to run only for customers that are subscribed to specific MailChimp lists.

Customer’s Active Memberships

  • Restrict workflows to customers that have an active membership to a specific membership plan or plans. Please note that “Active Memberships” includes ActiveComplimentary, Pending Cancellation and Free Trial memberships. Requires the WooCommerce Memberships extension.


Order Status

  • Target orders based on their status.

Order Item Count

  • Restricts workflow to orders that have a certain number of items purchased. Pair this rule with statements such as “is greater than” to target customers who buy many products at once.

Order Line Count

  • Restricts workflow to orders that have a certain number of lines purchased. This is similar to the Order Item Count rule but ignores the quantity of each purchased item.

Order Coupon Count

  • Restrict workflow to orders with a specific number of coupons. E.g. can be used to target orders with no coupons.

Order Total

  • Restricts a workflow to orders which have a specified total cost. You could pair this rule with “is greater than 100” to target customers who have placed an order over that amount.

Order Items

  • Pair this rule with “includes” or “does not include” and enter in products from your store. The workflow will only run if an order includes the products you specify.

Order Item Categories

  • Restricts a workflow to orders which contain products from certain categories. Use this rule with the comparison statement “matches all of” to specify that the order must contain at least one item from every single category you select. Alternatively, including the comparison statement “matches any of” specifies that at least one item from any specified category must be included in the order.

Order Item Tags

  • Functions the same as the Order Item Categories rule but applies to tags instead of categories.

Order Item Names – Text Match

  • Restricts workflow to orders which have items which contain particular keywords in the title.

Order Coupons

  • Use this rule to target orders that contain a specific coupon. You can also target orders that don’t use a specific coupon.

Order Coupons – Text Match

  • Similar to the previous rule but does a text match on the coupon code used in the order instead of matching specific coupons.

Order Payment Gateway

  • Targets a particular payment method. e.g. Stripe or Direct Bank Transfer.

Order Shipping Country

  • Restricts workflow to orders which are being shipped to a country of your choice.

Order Billing Country

  • Restricts workflow to a billing country of your choice.

Order Shipping Method

  • Allows you to target customers which require an order shipping method such as flat rate, free shipping, local pickup etc.

Order Shipping Method – Text Match

  • Restricts workflow to shipping methods which contain a keyword.

Order Has Cross-Sells Available

  • Targets orders with items that have cross-sells in your store. This can be used to ensure you don’t send a cross-sell follow-up email that doesn’t contain any valid cross-sell products.

Order Is Customer’s First

  • Targets first-time customers.

Order Placed by Guest

  • Target orders that are placed by guest customers or target only registered users by setting the rule value to ‘No’.

Order Is Subscription Renewal

  • Restrict workflow to orders that are / are not for subscription renewals. You could use this rule to send a thank you email or a discount coupon.

Order Customer Provided Note

  • Targets orders which have a note provided by the customer containing certain keywords.

Order Meta

  • Use this rule to target customers based on their order meta/custom fields.

Order Created Via

  • Segment workflows based on if the order was created via checkout, REST API or admin.

Order Line Items

Order Line Item Quantity

  • This rule is based on the quantity of purchased of a single line item, for example how many of a specific product was purchased in the order.  This should not be confused with the Order Item Count rule which is the total count of all line items.

Order Line Item Meta

  • Use this rule to target customers based on their order item meta/custom fields.


This Workflow’s Run Count for Order

  • This limits the workflow from triggering too many times for a customer’s order.

This Workflow’s Run Count for Customer

  • Limits the workflow so it only runs a certain number of times for each customer. A useful precaution so that your customers don’t receive too many emails or coupons. For example, you can pair this with the comparison statement “is less than” and “1” to ensure that the workflow only runs once per customer. Once the workflow’s run count has reached 1, this rule will prevent it from running a second time.

This Workflow’s Run Count for Guest

  • Identical to the previous rule, except it applies to guests in your store.


Cart Total

  • Total cost of the customer’s cart is a certain amount.

Cart Item Count

  • Number of items in cart is more than or greater than a certain amount.

Cart Items

  • include a certain product(s).

Cart Item Categories

  • Cart includes products from certain categories.

Cart Item Tags

  • Cart includes products from certain tags.

Cart Coupons

  • Coupons being used in cart match a particular type you have created in your store.


Guest Email

  • The guest’s email address contains a particular keyword. Alternatively, you can enter a particular customer’s exact email.

Guest Order Count

  • Targets guests who have placed a particular number of orders in your store. You could create a workflow that targets guests who have placed greater than 3 orders and encourage them to sign up.


Subscription Status

  • Target subscriptions that have specific statuses.

Subscription Items

  • Target subscriptions that include certain products.

Subscription Item Categories

  • Target subscriptions that include products from certain categories.

Subscription Payment Count

  • Restrict workflows based on the number of payments made for a subscription. This includes all renewal orders and potentially an initial order, depending on whether the subscription was created manually by a store manager.

Subscription Payment Method

  • Targets subscribers who pay using a certain method.

Subscription Meta

  • Use this rule to target subscribers based on their subscription meta/custom fields.

Subscription Requires Manual Renewal

  • Restrict workflows based on whether the subscription use manual or automatic renewals.


Review Rating

  • Allows you to target reviews based on the star rating of the review.



  • Allows you to target a specific product or variation

Product Categories

  • Allows you to target products by categories


Advocate Total Referral Count

  • Targets advocates based on their total number of referrals in your store.

Advocate Approved Referral Count

  • Targets advocates who have had a specified number of referrals approved in your store.

Advocate Rejected Referral Count

  • Targets advocates who have made a number of rejected referrals.

Advocate Potential Fraud Referral Count

  • Although you may approve certain cases initially marked as potential fraud, using this rule can be a good way to ensure things don’t get out of hand. This rule targets advocates whose referrals have been marked as potential fraud a number of times.