Remind customers to leave a review

Use case

This workflow will create an automatic post-purchase review email to send to customers to help solicit product reviews which can be used to help build your SEO and drive more traffic to your store.

Workflow setup

  1. Create a new workflow.
  2. Select the Order Completed trigger.
  3. Click Add Action and select Send Email.
  4. Select the action Send Email and include the variable {{ customer.email }} as the email address.
  5. Populate the required fields.
  6. Create your email content which invites the customer to review the products they have recently purchased. Use the variable {{ order.items }} to display the customer’s last purchases in a format of your choosing.
  7. Set the timing to Scheduled and select an appropriate time of the day and week. Be sure to leave a sufficient minimum wait to allow for shipping.
  8. In order to make the review process as easy as possible, you can link customers directly to the review form on a product page. Simply add a HTML anchor link to the url_append field of the {{ order.items | template: 'review-rows' }} variable. Any text added to this field is automatically appended to each product URL.
  9. Click the Preview link to preview your email to ensure it is correct.

Example