Reward high-spending customers with a personalized coupon

Use case

Trigger an email to reward customers when their total spend with your store reaches a predetermined amount – include a personalized coupon in the email.


  • A coupon – before we can construct the workflow, you will need to create a discount to offer your customers. You can create personalized coupons for each of your customers by following the personalized coupons guide.

Workflow setup

  1. Create a new workflow.
  2. Select the Customer Total Spend Reaches trigger.
  3. Choose what amount you want to use and enter it is the Total spend field
  4. Click Add Action and select Send Email and include the variable {{ }} as the email address.
  5. Populate the required fields.
  6. Craft the content of the email. Include the personalized coupon by including the {{ customer.generate_coupon }} variable.
  7. Click the Preview link to preview your email to ensure it is correct.