Encourage repeat purchases by showing your customers related products in your store

Use case

Trigger an email to encourage a repeat purchase from buyers by showing them complementary products or services depending on what they’ve purchased.

You will need to have already set up Related Products, Up-Sells and Cross-Sells in WooCommerce.

Create a new workflow.
Select the Order Completed trigger.
We’d recommend adding a delay under the Timing option to avoid sending the customer multiple emails immediately when they place their order.
Click Add Action and select Send Email and include the variable {{ customer.email }} as the email address.
Populate the required fields.
Craft the content of the email. Include the cross sell items by including the {{ order.cross_sells }} or {{ order.related_products }} variables.
Click the Preview link to preview your email to ensure it is correct.