Encourage repeat purchases by showing your customers related products in your store – include a coupon

Use case

Trigger an email to encourage a repeat purchase from buyers by showing them complementary products or services depending on what they’ve purchased and include a personalized coupon in the email.

Prerequisites

Workflow setup

  1. Create a new workflow.
  2. Select the Order Completed trigger.
  3. We’d recommend adding a delay under the Timing option to avoid sending the customer multiple emails immediately when they place their order.
  4. Click Add Action and select Send Email and include the variable {{ customer.email }} as the email address.
  5. Populate the required fields.
  6. Craft the content of the email. Include the cross sell items by including the {{ order.cross_sells }} or {{ order.related_products }} variables and the include the personalized coupon by including the {{ customer.generate_coupon }} variable.
  7. Click the Preview link to preview your email to ensure it is correct.

Example