Encourage a repeat purchase from first time buyers with complementary products/services – include a coupon

Use case

Trigger an email to encourage a repeat purchase from first time buyers by showing them complementary products or services depending on what they’ve purchased – include a a personalized coupon in the email.


Workflow setup

  • Create a new workflow.
  • Select the Order Completed trigger.
  • Select the Order Is Customers First = Yes rule
  • Click Add Action and select Send Email and include the variable {{ customer.email }} as the email address.
  • Populate the required fields.
  • Craft the content of the email. Include the cross sell items by including the {{ order.cross_sells }} or {{ order.related_products }} variables and the include the personalized coupon by including the {{ customer.generate_coupon }} variable.
  • Click the Preview link to preview your email to ensure it is correct.