Since launching AutomateWoo in July the plugin has evolved considerably and now 2.0 is out! You’re probably already be aware of some of the new features and improvements that have been introduced since launch but I wanted to do a bit of recap and a summary of whats new in version 2.0.
Repeat sales are extremely important for any ecommerce business. You spend the big bucks on getting new customers – creating awareness about your brand through online marketing campaigns, social media, and more – and you hope that the reward for all that hard work will be a growing loyal customer base.
According to a 2012 Adobe report on the U.S. ecommerce sector, repeat shoppers represented just 8% of all site visitors but accounted for 41% of total online sales. In order to get that repeat business, you need to remind your customers that you’re there, and more than once. Typically you should expect to remind a customer 5-7 times before he/she makes a repeat purchase. Smart, personalized WooCommerce email marketing leads to greater customer retention.
Here are 5 effective ways for WooCommerce store managers to use marketing automation to reach out to those customers via personalized email campaigns and encourage them to come back to your site…